Google Bows Web Site Optimization Tool

Adding to its already enormous toolbox, Google today launches Google Website Optimizer, a product designed to help Web site owners test drive different landing pages in order to determine which designs drive the most conversions.

Depending on the type of business, those conversions might be sales, downloads of information, viewing video, and other kinds of transactions.

Website Optimizer, which was released as a closed beta in fall 2006, is integrated with Google AdWords and free to AdWords advertisers. Google considers Website Optimizer the third leg of the proverbial stool with AdWords dedicated to driving Web traffic and Google Analytics focused on measuring Web activity.

The new Website Optimizer is dedicated to converting visitors into customers and improving Web pages. The tool allows advertisers to receive up to 10,000 versions of a Web page. This tool lets you have one page, add a few Java scripts and then when visitors hit the page, there are different combinations served.

Website Optimizer allows advertisers to have one page, perhaps a home page, add some Java scripts to the page, and then be able to show visitors different versions of that page. Advertisers can then track and see which version is most effective for their purposes in terms of driving return on investment.

Source: MediaPost