ClipBlast Aims To Simplify Video Search Process

Web video search platform Clipblast is adding a number of features to its proprietary engine in an attempt to simplify what many consumers feel is an inefficient process. ClipBlast's Video Navigator, which crawls the entire Web for video content, now lets viewers browse video in several different ways. They can select categories ranging from animals to wellness and major content providers from ABC to YouTube. For example, die-hard India fans can choose Cricket as a category and ESPN as a provider to return real-time clips of the day's games, as well as all previously released videos.

ClipBlast's Navigator is specifically designed for video viewing, as it augments the search toolbar to zoom in on the most pertinent video. The toolbar approach is effective for text search, where users expect to zoom in with laser-like focus on a particular piece of information. On the Video Web, viewers still search for information, but they also spend time browsing, watching and being entertained.

Users can also build their personal Video Clip Library by saving their searches, preferred categories, favorite providers and individual video clips. They can sign up to receive email as new, similar clips become available. Built-in contextual search helps ClipBlast deliver future results and recommendations based on past behavior. To avoid the legal issues plaguing so many video aggregators today, ClipBlast's Video Navigator delivers search results that link viewers directly to content provider sites. Not only does this protect copyrighted material, it also allows content providers to grow Web traffic, control the viewing experience and monetize their own content.

Source: MediaPost